MEET JONATHAN
Hi! My name is Jonathan Guevara, I'm a pretty outgoing & fun person. I work as a shift supervisor at a Café and things can get pretty hectic, especially living in FL where the heat/humidity can really get to my hair. It's hard not to throw my hair in a bun 24/7.
I love to do photography, drawing, sewing, hairstyling... You name it, I can probably do it. My only limit to what I can do is what I don't set my mind to. I'm an avid self-taught learner and learning new things, new skills, and gaining knowledge is what I love to do!
I love to do photography, drawing, sewing, hairstyling... You name it, I can probably do it. My only limit to what I can do is what I don't set my mind to. I'm an avid self-taught learner and learning new things, new skills, and gaining knowledge is what I love to do!
HOW WOULD YOU DESCRIBE THE TEXTURE OF YOUR HAIR?
I would say I have a mix between 3c/3b curls, fine hair (but a lot of it) and high porosity (due to being blonde). My hair tends to get very dry and I have had to deal with dry hair, especially in the bangs area, ever since I was young. It's been a struggle dealing with my hair as I didn't know anything about it until now.
HOW DID YOU TAKE CARE OF YOUR HAIR BEFORE THE INTRODUCTION OF THE INNATE LIFE PRODUCTS?
Well if I'm being honest, I didn't. I treated my hair as if I had straight hair for years. I knew very little as to how to take care of my curly hair. I washed my hair every 2-3 days, used regular shampoo and conditioner that my brother and other family members used, and just threw on some mousse or gel and that's it. Some days I wouldn't put anything and leave it natural, and of course you can guess it was frizz town for days. Not only that, but I used to bleach my hair badly because it would make my hair straight. That way, I could style it better and be blonde. After years of doing this, I eventually noticed when I got older I got bumps, dry patches, and an itchy scalp. I later found out my dad had these same problems so I thought I was doomed to suffer the same.
WHAT MADE YOU SEEK OUT THE INNATE LIFE PRODUCTS? HOW DID YOU HEAR ABOUT THE COMPANY?
I first heard about The Innate Life after stumbling upon a channel on YouTube called ManesbyMell, which (shocker) changed my life and perspective on curly hair altogether. The introduction of routines, techniques, and seeing how well you can tame curly hair really inspired me to do the same. It made me want to actually put some effort into my appearance & get my hair healthy and long like I always wanted. Out of all the products she mentioned, The Innate Life stood out to me because of the natural and quality products they offered, and now, I'm big on natural things.
WHAT SETS THE INNATE LIFE APART FROM OTHER COMPANIES IN THE BEAUTY INDUSTRY?
The Innate Life and their products stood out to me because of the natural ingredients and quality products they offered. To my knowledge, it wasn't some gimmicky brand that mass-produces products to get money and slaps ‘natural’ on the front. Upon researching more, I just loved what they stood for and that they actually do help people with their hair journeys and cared about getting hair healthier.
WHAT IS YOUR HAIRCARE ROUTINE NOW?
My hair care routine now is as follows:
I wash my hair with shampoo and conditioner ONCE a week as opposed to 3 or 4 like I used to.
The day before wash day, I use the Scalp Treatment for Problematic Scalp and massage that into my scalp for a few minutes. Then I follow that with the Herbal Hair Mask as a leave-in treatment overnight, detangle/braid my hair, and throw it under a silk bonnet.
In the morning I'll shampoo my hair with a curl shampoo, making sure to target my scalp, and I use a scalp massager for this. Next I'll condition with a curl conditioner. With the conditioner in my hair, I'll further detangle my hair with the Denman Tangle Paddle Brush and leave that for a couple minutes.
After washing that off, I'll apply a protein-heavy deep conditioner and leave it on for 10 minutes (sometimes 30 if I feel like my hair really needs some TLC). Then I dry my hair with a microfibre towel and style my hair with the Denman D3 brush using another leave-in conditioner, curl cream, and gel. Finally, I'll diffuse with the Dyson Diffuser and finish with the Rose Hair Elixir.
I wash my hair with shampoo and conditioner ONCE a week as opposed to 3 or 4 like I used to.
The day before wash day, I use the Scalp Treatment for Problematic Scalp and massage that into my scalp for a few minutes. Then I follow that with the Herbal Hair Mask as a leave-in treatment overnight, detangle/braid my hair, and throw it under a silk bonnet.
In the morning I'll shampoo my hair with a curl shampoo, making sure to target my scalp, and I use a scalp massager for this. Next I'll condition with a curl conditioner. With the conditioner in my hair, I'll further detangle my hair with the Denman Tangle Paddle Brush and leave that for a couple minutes.
After washing that off, I'll apply a protein-heavy deep conditioner and leave it on for 10 minutes (sometimes 30 if I feel like my hair really needs some TLC). Then I dry my hair with a microfibre towel and style my hair with the Denman D3 brush using another leave-in conditioner, curl cream, and gel. Finally, I'll diffuse with the Dyson Diffuser and finish with the Rose Hair Elixir.
HOW DID YOU SEE YOUR HAIR CHANGE AFTER USING THE INNATE LIFE PRODUCTS?
After using and incorporating The Innate Life into my routine, I noticed after a couple weeks that my bumps and itchy scalp nearly vanished. My hair felt rejuvenated and moisturized, thicker and healthier even. And of course I can't forget the growth – my hair grew so much. It soaked up every bit of care and work I put into keeping my hair healthy and, in return, my hair grew faster and my curls juicier - haha! It was quite life changing from how I was almost a year before and what I was dealing with.
WHICH IS YOUR FAVOURITE PRODUCT AND WHY?
The Scalp Treatment is definitely my fave. Being curly, we don't have the luxury of brushing our hair like straight hair, so our scalp doesn't get much love. On top of dealing with scalp bumps, just using the Treatment and massaging the scalp and feeling that tingling sensation is very therapeutic. Knowing that I'm using quality products for my scalp, giving it the nutrients it needs to stay healthy, and tackling the bumps & itchy scalp just made me love this product so much.
WHO WOULD YOU RECOMMEND THESE PRODUCTS TO?
Anyone and everyone, especially my fellow curlies. The Innate Life can benefit everyone but it's definitely helped me progress in my curly hair journey and I'm sure it will for you too.
HOW DOES THE INNATE LIFE FIT INTO A LIFESTYLE COMMITTED TO HEALTH + WELLNESS?
Getting your hair and scalp healthy is just as important as getting your body well and healthy. If you workout and follow a routine, incorporating this into your routine will help so much. Just like going to the gym and eating healthy, your shower routine and hair care can become a fun routine on its own and impact you more than you'd think. Especially for us curlies, wash day can be a task. But detangling the night before & giving your hair the nutrients beforehand helps me a ton. Because when it's time to wash, half the work is already done. Try it out!