Laura loves all things health and wellness, as she pursues to incorporate clean beauty into her life. Recovering her hair from sulfate and silicone products, and lots of heat applications, Laura strives to learn more about hair care to reach her dream hair length. For many years, Laura sought clean beauty products for her hair and skin. After much research, she chose The Innate Life for her hair care journey! Now, she shares her enthusiasm for her go-to products and why she loves them for her growth goals.
HOW WOULD YOU DESCRIBE THE TEXTURE OF YOUR HAIR?
My hair is thin and wavy. Being thin, it’s prone to breakage and frizz. Since it’s wavy, I’ve struggled for many years trying to figure out how best to style it when embracing its natural texture, and trying to make it look good. I still haven’t figured it out completely but it has been looking better and better as time goes by.
HOW DID YOU TAKE CARE OF YOUR HAIR BEFORE THE INTRODUCTION OF THE INNATE LIFE PRODUCTS?
Before using The Innate Life, I used ordinary sulfate and silicone shampoos and conditioners which rendered my hair dull, frizzy, dry, prone to breakage, and did not encourage hair growth whatsoever. My scalp was also incredibly flaky and irritated.
WHAT MADE YOU SEEK OUT THE INNATE LIFE PRODUCTS? HOW DID YOU HEAR ABOUT THE COMPANY?
I sought out cleaner and more natural hair products in the process of starting my hair care journey. In fact, I was motivated to start my hair care journey because I’ve always wanted long hair but my hair would not grow past shoulder length and so I started researching ways of how to heal my hair. I stumbled upon the YouTube channel called HolisticHabits who used and recommended The Innate Life. I instantly looked up The Innate Life’s website and fell in love with their ingredient lists and what they stood for. I had just watched a couple of YouTube videos featuring the brand, read some reviews, and placed my first order! It’s now 7 years later and I have made huge progress. Sure enough, my hair is the healthiest and longest it has ever been (yay!) but I'm still aiming to grow it out even longer.
WHAT SETS THE INNATE LIFE APART FROM OTHER COMPANIES IN THE BEAUTY INDUSTRY?
I think that The Innate Life is genuinely interested in the health of their customers’ hair. They do not produce products that hide nasty ingredients behind the façade of marketing stunts. Rather, they genuinely market their products for what they are and those products are truly effective! However, the aspect which sets The Innate Life apart from other companies is truly their ingredient list. It is so genuinely natural and innovatively effective. It is hard, if not impossible, to find products with ingredient lists that come close to The Innate Life’s. Furthermore, I love that The Innate Life does not have too many products to choose from. I like being directed to one item which is just right. I don’t like choosing between multiple shampoos and conditioners which all have the same effect but are marketed for different issues. I much prefer when a brand has one staple shampoo and conditioner that checks all the boxes and works for everything and everyone.
WHAT IS YOUR HAIRCARE ROUTINE NOW?
My haircare routine consists of three simple steps!
I use The Innate Life’s Herbal Shampoo generously, shampooing twice. I then use The Innate Life’s Herbal Conditioner (discontinued) on my ends.
I gently pat my hair with a t-shirt or a towel to remove excess water. I then comb my hair with a smooth wooden comb and apply the Neroli Hair Primer. I live in a humid country with hard water and have truly seen a difference when using the Neroli Hair Primer. I used to follow up with the Rose Hair Elixir on the ends of my hair, but I’ve run out and need to re-stock! So for now I’m making do with pure sweet almond oil and argan oil. I trim my hair regularly, every 3 months, and I straighten my hair very rarely. I also use a silk pillowcase and protective hairstyles, and I have never dyed my hair.
HOW DID YOU SEE YOUR HAIR CHANGE AFTER USING THE INNATE LIFE PRODUCTS?
My hair is much stronger, thicker, fuller at the ends, and less frizzy. I do not need to wash it as often as I used to. When I used sulfate and silicone products, I used to wash my hair every 1-2 days. Now, I can go 5-7 days without it needing to be washed because it’s not overproducing oils in response to the stripping effects of sulfates. Therefore, apart from visual differences, my hair itself is also much happier with this new routine.
WHICH IS YOUR FAVOURITE PRODUCT AND WHY?
WHO WOULD YOU RECOMMEND THESE PRODUCTS TO?
I have recommended these products to my sister who, like me, uses them religiously and has seen a notable difference in her hair. We recently ventured out into trying a different clean beauty shampoo but we both agreed there is nothing like the Innate Life. I also recommended the products to my mother. My sister recommended the products to a friend who raved about what a difference she has seen in her hair. I would recommend these products to more friends who are struggling with maintaining healthy hair.
HOW DOES THE INNATE LIFE FIT INTO A LIFESTYLE COMMITTED TO HEALTH + WELLNESS?
Given that there are not multiple products to choose from, which I love, and given that all products WORK and last for a while, creating an Innate Life hair care routine is certainly not a burdensome or time-consuming task. It fits easily into a health & wellness lifestyle since it’s not all-encompassing and does not keep you from doing other things you may wish to prioritize (such as working out or preparing clean meals). I swear by The Innate Life’s products and I honestly can't wait for The Innate Life to expand into skin care, please!
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