Real Stories: Alexa's Curly Hair Revival

MEET ALEXA

Hello! My name is Alexa and I’m a recent graduate of the University of Toronto, having completed my education in Criminology and Law, and Sociology. Eventually, I would love to work as a parole and probation officer, facilitating ex-offenders rehabilitation and their re-introduction to society. I’m also a lover of all things natural and environmentally friendly, which is one of the many reasons I’m such a fan of The Innate Life!
I love to read a good crime thriller and binge-watch docu-series (especially Our Planet). Some things that I’m passionate about are learning and engaging in sustainable food practices, and self-care. I’m always trying to learn more about sustainability and reducing the negative impact that we have on this planet. With regards to self-care, I have recently been loving meditation and practicing mindfulness. Especially during these rough times, taking time out of the day to reflect on what you’re grateful for is essential. We often get lost in the erratic mess of life and forget to return to the basics – what really matters.

HOW WOULD YOU DESCRIBE THE TEXTURE OF YOUR HAIR?

My hair is thin and consists of 2B, sometimes 2C waves. I have a lot of hair but my hair itself is thin, which means without the proper care, my hair poofs up!

HOW DID YOU TAKE CARE OF YOUR HAIR BEFORE THE INTRODUCTION OF THE INNATE LIFE PRODUCTS?

Before The Innate Life, I wasn’t taking the greatest care of my hair. I actually started my curly girl (wavy) natural hair journey using The Innate Life products! Prior to transitioning, I would ritually blow-dry and straighten my hair every day, followed by bleaching or dying my hair every other month. I would use drugstore haircare that was filled with sulfates and silicones – all doing more damage than good to my hair.

WHAT MADE YOU SEEK OUT THE INNATE LIFE PRODUCTS? HOW DID YOU HEAR ABOUT THE COMPANY?

I actually discovered The Innate Life when I was gifted the Herbal Shampoo + Conditioner (discontinued), Hair Primer and Leave-in Conditioner from my mom! I was at the point where I wouldn’t leave the house without straightening my hair as it was the only way to tame my frizz. She definitely noticed my struggle with poofy, unmanageable hair, and so decided to gift it to me with hopes of it helping to bring my hair back to health. Spoiler: it did help, a lot!

WHAT SETS THE INNATE LIFE APART FROM OTHER COMPANIES IN THE BEAUTY INDUSTRY?

One thing that really sets The Innate Life apart is their dedication towards clean products that WORK. I used to think that the only treatments and products that would be effective were ones filled with chemicals and additives that would 'mend' my split ends and magically 'repair' my hair. After transitioning to clean, natural products, I know for a fact that The Innate Life’s use of herbs and natural ingredients have been one of the greatest things for regaining the shine and manageability that I had lost after years of damage.

WHAT IS YOUR HAIRCARE ROUTINE NOW?

After washing my hair with the Herbal Shampoo and Conditioner (discontinued), I’ll pat dry my hair with a microfiber towel until it’s no longer dripping wet. I’ll detangle with a wet brush then spray in the Neroli Hair Primer. Afterwards, I’ll spray a few pumps of the Leave-in Conditioner into my palms, and work that throughout the mid-shaft to ends of my hair. I then scrunch my hair in an upwards motion and let it air dry! Using the Neroli Hair Primer with the Leave-in as my sole styling products has left my easily-weighed-down waves as soft, shiny, and defined.

HOW DID YOU SEE YOUR HAIR CHANGE AFTER USING THE INNATE LIFE PRODUCTS?

Ultimately, my hair went from dull and dry, to shiny and soft. Using The Innate Life’s natural haircare has also let me go longer between washes. I don’t get the same buildup and itchy scalp after a day or two of washing that would result in greasy roots and ends that were dry as hay. These products have helped me balance out my hair by neutralizing my grease, yet providing me with the moisture my hair needs without weighing it down.

WHICH IS YOUR FAVOURITE PRODUCT AND WHY?

My favorite product, by far, is the Neroli Hair Primer. Ironically, I was the most skeptical about it out of all the products. A hair primer sounds like an unnecessary step in a haircare routine, but after using it ONCE, I was blown away. It’s as if all the protein, moisture, and nutrients that my hair was lacking, was now in check due to the primer. I swear to you, I have never had a product work so effectively, immediately. I spray it on my damp hair right out of the shower and brush it through. Before the Neroli Hair Primer, my hair always air-dried with significant frizz and lackluster. Now, I’m left with weightless shine and softness. This stuff is gold and definitely the best product I’ve found for my thin, easily weighed-down hair.
**However, using the Neroli Hair Primer in conjunction with the Leave-in Conditioner is absolute perfection. As a wavy girl, I’ve tried every gel, mousse, and custard with claims they will define my waves but not weigh them down – and I’m always let down by the results. Using both the Primer and Leave-in, I don’t even have to use styling products. Instead, after spraying in and brushing through the Primer, I’ll apply some Leave-in and scrunch that in. I’m left with touchable, soft, but still defined waves! I couldn’t ask for a better product duo.

WHO WOULD YOU RECOMMEND THESE PRODUCTS TO?

I would recommend these products to anyone and everyone who is trying to up their hair game! The bottom line is – these products work. If you’re looking for a more natural hair routine, these products are for you. Likewise, if you’re dealing with breakage and damaged hair, these products are for you! I can’t recommend The Innate Life enough. My hair now feels soft, shiny, and manageable – a feeling I didn’t think I could have after all the damage I’ve put my hair through.

HOW DOES THE INNATE LIFE FIT INTO A LIFESTYLE COMMITTED TO HEALTH + WELLNESS?

The Innate Life is a brand that actually cares about what we’re putting on our hair and on our scalps. We often forget that just as facial skincare is so important, so is scalp care. The Innate life makes it their mission to provide us with natural, cruelty-free, Ayurvedic herbal ingredients that are effective solutions to our scalp and hair problems. I know that when I’m using The Innate Life products, I feel good about what is coming in contact with my skin. It motivates me to continue shopping clean and shows me that natural really is the way to go!