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Bhavna started The Innate Life after she discovered harmful ingredients on the back of a shampoo bottle. She was appalled that these ingredients were in almost every beauty and personal care product, and she decided to do something about it…

Behind The Innate Life is a passionate team striving to make a change in the beauty industry. It’s our belief that we deserve to know what goes into our products and to feel safe when using them. The Innate Life is proof that you don’t have to sacrifice quality or a great-feeling product to make safer choices.

We’re here to reintroduce natural into everyday routines with products you can get excited about. It’s about creating a lifestyle that’s pure, close to nature, and will having you feeling good about what you put on your body.

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